MADISON MEDIA SERVICES • LEADERSHIP + TEAM

Meet the Team at Madison Media Services

Meet the people behind Madison Media Services, where consulting, technology, marketing, creative work, and client communication come together to support business growth.

In practice, clients do not hire isolated tactics. Instead, they work with a team that helps connect strategy, websites, SEO, paid advertising, branding, business technology, and day-to-day communication. Therefore, this page introduces the leadership group behind the work.

Consulting + Strategy

Marketing + Creative

Technology + Systems

Client Communication

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PEOPLE + PROCESS + DIRECTION

A Team Built Around Strategy, Execution, and Support

01

Business Strategy

First, the team helps shape direction around business goals, growth priorities, and the role digital systems should play.

02

Creative + Marketing

Next, marketing, design, and content work together to improve visibility, presentation, and customer engagement.

03

Technology + Support

Finally, technology leadership and client communication help keep projects practical, organized, and moving forward.

STRATEGY + PEOPLE

LEADERSHIP + EXECUTION

Continue To Evolve

Meet The Team: The People Behind Madison Media Services

At MMS, we believe successful projects start with strong relationships. Behind every website, SEO campaign, branding project, and marketing strategy is a team of dedicated professionals committed to helping businesses grow.

Providing exceptional service

The team combines experience in web design, development, search engine optimization, digital marketing, branding, content creation, and emerging technologies to deliver solutions that help businesses stand out online. While technology continues to evolve, our focus remains the same: providing exceptional service, clear communication, and measurable results.

Unique Goals

Here at MMS, we understand that every business has unique goals, challenges, and opportunities. That’s why we take the time to learn about your company, your industry, and your vision before developing a customized strategy designed to support long-term growth.

Experience You Can Trust

MMS works with businesses across a wide range of industries, including contractors, professional services, retail, healthcare, hospitality, nonprofits, and local service providers.

Results-Driven Approach

From building custom websites to improving search visibility and implementing modern marketing solutions, we bring a practical, results-driven approach to every project.

Staying Current

Staying current with the latest advancements in web development, SEO, AI technologies, and digital marketing trends helps us to keep our clients competitive in an ever-changing online environment.

Collaboration Is At The Heart Of What We Do

The best results come from collaboration. Rather than treating clients as account numbers, we work closely with business owners, managers, and organizations to understand their objectives and develop strategies aligned with their goals.

Whether you’re launching a new business, redesigning an existing website, improving your search rankings, or exploring new technologies, our team is here to guide you through the process every step of the way.

Dedicated To Your Success

Our mission is simple: help businesses establish a stronger online presence, generate more opportunities, and achieve sustainable growth.

Every member of our team plays an important role in delivering the quality, service, and support our clients have come to expect from Madison Media Services.

We invite you to learn more about the talented individuals who make up our team below.

Continue To Evolve

Meet the Team

Madison Media Services has a diverse team from Administration to web design.

Meet the leadership

Pedro Turra
VP of International Marketing

Meet Pedro Turra, the strategic mind leading our paid ads and social media efforts, bringing years of cross-platform expertise to ensure your brand stands out where it matters most.

Tim Birch
Director of Client Relations

Meet Tim Birch, the creative entrepreneur leading our client services team, who draws on his extensive background in design and business ownership to bridge the gap between your vision and our execution.

Matthew Root
Chief Information Officer

Meet Matthew Root, our CIO and a published SEO author with over 25 years of experience, who shapes the innovative search engine and digital strategies that drive our clients’ organic growth.

Mei Rosari
Chief Technology Officer

Meet Mei Rosari, our Chief Technology Officer, who brings over a decade of hands-on expertise in web infrastructure and server management to ensure your digital environment is secure, fast, and scalable.

Jim Monroe
CEO / Senior Consultant

Meet Jim Monroe, a CEO and Partner at Madison Media Services, who brings decades of award-winning advertising leadership and military-backed dedication to spearheading our clients’ lead generation strategies.

Meet The Team: The People Behind Madison Media Services

At MMS, we believe successful projects start with strong relationships. Behind every website, SEO campaign, branding project, and marketing strategy is a team of dedicated professionals committed to helping businesses grow.

providing exceptional service

The team combines experience in web design, development, search engine optimization, digital marketing, branding, content creation, and emerging technologies to deliver solutions that help businesses stand out online. While technology continues to evolve, our focus remains the same: providing exceptional service, clear communication, and measurable results.

Unique Goals

Here at MMS, we understand that every business has unique goals, challenges, and opportunities. That’s why we take the time to learn about your company, your industry, and your vision before developing a customized strategy designed to support long-term growth.

Experience You Can Trust

MMS works with businesses across a wide range of industries, including contractors, professional services, retail, healthcare, hospitality, nonprofits, and local service providers.

Results-Driven Approach

From building custom websites to improving search visibility and implementing modern marketing solutions, we bring a practical, results-driven approach to every project.

Staying Current

Staying current with the latest advancements in web development, SEO, AI technologies, and digital marketing trends helps us to keep our clients competitive in an ever-changing online environment.

Collaboration Is At The Heart Of What We Do

The best results come from collaboration. Rather than treating clients as account numbers, we work closely with business owners, managers, and organizations to understand their objectives and develop strategies aligned with their goals.

Whether you’re launching a new business, redesigning an existing website, improving your search rankings, or exploring new technologies, our team is here to guide you through the process every step of the way.

Dedicated To Your Success

Our mission is simple: help businesses establish a stronger online presence, generate more opportunities, and achieve sustainable growth.

Every member of our team plays an important role in delivering the quality, service, and support our clients have come to expect from Madison Media Services.

We invite you to learn more about the talented individuals who make up our team below.

Jim Monroe

With a lifelong passion for marketing, Jim Monroe brings decades of leadership experience to Madison Media Services. His educational background includes studies at Columbia University’s Chicago campus, where he developed a strong foundation in business and marketing principles.

Throughout his career, Jim has built an impressive track record in advertising, sales management, and lead generation. Before joining Madison Media Services, he served in the military and held leadership positions with several print and digital marketing organizations. Most notably, he spent more than 20 years with Hibu, formerly known as Yellow Book. That organization later evolved through Dex Media and YP.com before becoming Thrive.

Because of his commitment to excellence and proven success in lead generation, Jim earned the prestigious President’s Pinnacle Club Award for eleven consecutive years. This recognition honored his exceptional sales performance before he advanced into management and leadership roles.

In 2008, Jim joined Madison Media Services and became a partner just two years later. Since then, he has helped guide the company’s growth while maintaining a strong focus on client success and community engagement.

Beyond his professional accomplishments, Jim is a dedicated community advocate. For example, former Madison Police Chief Noble Wray recognized his efforts in violence prevention by presenting him with Madison’s Citizen of the Year Award. Additionally, Jim serves as a board member of the United Madison Christian Giving Fund and as Co-Chair of the Investing in Underserved Communities Workgroup.

Today, his combination of marketing expertise, leadership experience, and commitment to positive community impact helps drive meaningful results for both clients and the greater Madison area.

Mei Rosari serves as Chief Technology Officer at Madison Media Services, bringing more than ten years of hands-on experience in web technology, server management, and digital infrastructure. Her technical background spans web development, cloud services, DevOps, search engine optimization, and business automation, allowing her to connect technology solutions with business growth objectives.

As a server and DevOps specialist, Mei oversees critical backend operations, including server migrations, website maintenance, domain transfers, hosting management, and performance optimization. Additionally, she plays a key role in ensuring client websites remain secure, reliable, and optimized for long-term success.

Since joining Madison Media Services in 2017, Mei has become an integral part of the company’s technical leadership team. Throughout her career, she has developed extensive expertise in IT infrastructure, cloud computing, and enterprise technology solutions. As a result, businesses rely on her knowledge to improve efficiency, strengthen security, and streamline operations.

Her areas of specialization include Microsoft 365, Google Workspace, cloud migrations, business automation, and advanced backend systems. Furthermore, she possesses extensive experience with Exchange Online and email migrations, along with AWS services such as Route 53, SES, WorkMail, EC2, and Lightsail. DigitalOcean cloud infrastructure, VPN deployment, WordPress hosting, DNS management, and website optimization are also among her core competencies.

Beyond infrastructure management, Mei oversees CRM implementation and AI-powered automation systems. This includes GoHighLevel platforms, conversational AI solutions, workflow automation, and remote support technologies designed to improve communication and operational performance.

Known for her strong problem-solving abilities and technical expertise, Mei is passionate about helping businesses simplify technology and adopt practical solutions that support growth. Consequently, her leadership helps clients build scalable, efficient, and dependable digital environments that support both current operations and future expansion.

Matthew Root is a recognized leader and published book author in search engine optimization and digital strategy, bringing more than 25 years of experience to Madison Media Services. As CIO he oversees SEO strategy, website development training, and the implementation of proven systems that help businesses grow online. A graduate of Northern Arizona University and Arizona State University,

SEO Journey

Matthew has been a pioneer in the evolving world of SEO, helping companies adapt to changing search algorithms and digital trends. He is also the author of SEO IN SPADES: A Transformative View Into Search Engine Optimization, a practical guide that uses a creative card game analogy to simplify complex SEO concepts and provide actionable strategies for improving rankings and increasing organic traffic. His deep expertise, innovative thinking, and commitment to continuing education in this ever-changing environment make him a driving force behind our team and clients’ success.

Tim Birch was born in England and moved to the United States with his family at the age of four. Growing up in a creative and entrepreneurial household, he developed a passion for art and design early in life. After graduating from Verona Area High School, Tim earned his Bachelor of Fine Arts degree from Edgewood College.

Following college, Tim built extensive experience as a freelance artist, creating logos and custom artwork for local businesses before launching his own successful pop culture t-shirt brand and online storefronts.

Today, Tim works in client services at Madison Media Services, where his creative background, business experience, and communication skills help him serve as a strong liaison between clients and the company’s expert team.

Pedro Turra serves as Vice President of International Marketing at Madison Media Services, helping businesses grow through smart, full-funnel digital marketing strategies. A social media and paid ads specialist, he oversees campaigns across Facebook, Instagram, and Google Ads, planning engaging content and posts for clients. Pedro is highly experienced with Google Business Profile and Bing Places for Business, helping companies strengthen their local online presence.

He attended Grossmont College in the San Diego , where he was surrounded by talented professionals and up and coming entrepreneurs in the technology and marketing industries, gaining valuable insights and experience he continues to apply today. His blend of creativity, strategy, and hands-on expertise helps our team and clients expand their reach and generate real results.

Daryl is the Front-End Designer at Madison Media Services, focused on creating clean, responsive, and user-friendly websites. He combines modern design principles with practical functionality to ensure every site looks great and performs smoothly across all devices.

Microsoft Engineer and Software developer. Andrew brings a plethora of experience from Cisco, and Microsoft, He is proficient in Infrastructure planning and development. A graduate of Cambridge University, Andrew was instrumental in the start-up of Madison Media Services as an owner and partner. He oversees our clients’ technical needs for enterprise level solutions and security needs.

Robert Barefield brings a lifelong passion for marketing to Madison Media Services, with experience in both digital and print strategies. He specializes in creating clear, engaging content that helps businesses connect with their audience and strengthen their brand message.

From website copy to marketing materials and consulting, Robert focuses on building trust, improving communication, and driving business growth. His mix of creative writing and client-focused strategy makes him a valuable resource for companies looking to improve their online presence.

Madison Media Services
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