Email Marketing Campaigns

According to MailChimp data, the average open rate across all industries is 21.80 percent, and the average click-through rate is 2.78 percent.  In fact, email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available. There are 4 billion daily email users. 64% of small businesses use email marketing to reach customers.

What Is Email Marketing?

Aside from order confirmations and direct responses to consumer questions, any email sent by a company could be deemed email marketing. Email marketing is a subset of internet marketing, which includes marketing via websites, social media, blogs, and other channels.

Email marketing might include newsletters with corporate information, sales promotions, and exclusive discounts for subscribers. Marketing emails may also attempt to express a general message on behalf of the company, such as in the aftermath of a natural disaster or a company merger.

Email Marketing Campaigns

According to MailChimp data, the average open rate across all industries is 21.80 percent, and the average click-through rate is 2.78 percent.  In fact, email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available. There are 4 billion daily email users. 64% of small businesses use email marketing to reach customers.

What Is Email Marketing?

Aside from order confirmations and direct responses to consumer questions, any email sent by a company could be deemed email marketing. Email marketing is a subset of internet marketing, which includes marketing via websites, social media, blogs, and other channels.

Email marketing might include newsletters with corporate information, sales promotions, and exclusive discounts for subscribers. Marketing emails may also attempt to express a general message on behalf of the company, such as in the aftermath of a natural disaster or a company merger.