In order to be competitive, agencies and marketers must keep up with the most recent trends and technology in the rapidly changing world of digital advertising. We’ll look at some of the major trends and technologies influencing the direction of digital advertising in this blog article.


  • Programmatic Advertising

Digital advertising space is bought and sold using a technology called programmatic advertising. It’s gaining popularity since it makes it easier for advertisers to target particular populations, which leads to increased engagement rates and ROI. Experts anticipate that programmatic advertising will continue to gain popularity and that by 2024, it will make up up to 90% of all digital display advertising.


  • Artificial Intelligence

Digital advertising already makes use of artificial intelligence (AI), and this use is only going to grow. In order to find trends and create predictions, AI can evaluate data and user behavior, which enables marketers to deliver more precise and successful advertising. A growing number of companies are using chatbots driven by AI to offer 24/7 personalized customer service and assistance.


  • Interactive Ads

Interactive advertisements are becoming a more popular choice among advertisers looking to engage their audience. These commercials provide users a variety of methods to interact with them, including clicking, swiping, and voice directions. Interactive advertisements can improve user experience and increase user engagement, which can boost conversion rates.


  • Voice Search Advertising

The importance of voice search optimization for advertisers is rising as more individuals use this method of information discovery. Users prefer to use more natural language when speaking, so voice search advertising calls for a different strategy than traditional search advertising. If advertisers want to stay on top of the game, they must make sure that their online ads are being voice search optimized.

Augmented Reality

Digital advertising is increasingly using augmented reality (AR), which enables businesses to give people fully immersive experiences. Users can experience a product or service before they purchase it thanks to interactive marketing made possible by augmented reality technology. In the upcoming years, it’s anticipated that more advertising will start using augmented reality. Businesses may produce more successful and compelling advertising that connects with their audience by embracing these new advancements. Google Maps Virtual Tours, for instance, might be used by a conventional brick-and-mortar store to give potential customers a sneak peek at what shopping there will be like. 


If you’re looking for help with your digital advertising campaigns, modernizing yourself, or bringing your brand into the 21st century then consider reaching out to Madison Media Services. With over 18 years of experience in the industry, we can help you stay ahead of the curve and achieve your marketing goals.